Deal Sheet: 2026 4Runner SR5 PT4WD

Moses Toyota · Saint Albans, WV · VIN: JTEVA5BR9T5152910

Negotiation Guide

Opening Offer

$44,784

Fair Price

$46,284

Walk Away Above

$46,341

• Recent buyers paid ~$114 below MSRP

Price Breakdown

Est. Dealer Cost$41,294

Est. Invoice$42,222

Holdback (est.)$928

MSRP (Sticker)$46,398

Asking Price$46,398

Markup$0

Est. Dealer Margin on This Car$5,104

Percentile68% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold3446

Avg Markup-$114

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory381 vehicles

Avg Markup (All Models)-$529

Avg Markup (4Runner)-$214

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$566

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