Deal Sheet: 2026 4Runner SR5 PT4WD

Atlanta Toyota · Duluth, GA · VIN: JTEVA5BR9T5150168

Negotiation Guide

Opening Offer

$46,626

Fair Price

$48,126

Walk Away Above

$48,183

• Recent buyers paid ~$114 below MSRP

Price Breakdown

Est. Dealer Cost$42,934

Est. Invoice$43,898

Holdback (est.)$965

MSRP (Sticker)$48,240

Dealer Add-Ons (DIA)+$595

Asking Price$48,216

Markup-$24

Est. Dealer Margin on This Car$5,282

Percentile24% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold3446

Avg Markup-$114

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory413 vehicles

Avg Markup (All Models)-$143

Avg Markup (4Runner)-$620

% Below MSRP54%

Avg Days to Sell21 days

Avg Sold Markup+$824

Cheaper 4Runner SR5 PT4WD Inventory

Vic Vaughan Toyota of BoerneBoerne, TX

-$4,892$46,90743d

Toyota of Vero BeachVero Beach, FL

-$4,423$47,98863d

Smart Motors ToyotaMadison, WI

-$3,465$45,80855d

Toyota of WarsawWarsaw, IN

-$3,377$45,08256d

Smart Motors ToyotaMadison, WI

-$3,349$44,81420d

Southern 441 ToyotaRoyal Palm Beach, FL

-$3,290$50,49917d

Westboro Toyota, Inc.271 Turnpike Road, 9999

-$3,255$44,59828d

Hometown ToyotaOntario, OR

-$3,249$43,91940d

Hometown ToyotaOntario, OR

-$3,246$43,92226d

Bell Road ToyotaPhoenix, AZ

-$3,210$45,7126d