Deal Sheet: 2026 4Runner TRD Sport PT4WD

Findlay Toyota · Henderson, NV · VIN: JTEVA5BR9T5076265

Negotiation Guide

Opening Offer

$52,921

Fair Price

$54,421

Walk Away Above

$55,112

• Recent buyers paid ~$266 below MSRP
• Sitting 122 days (avg 32) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,665

Est. Invoice$50,781

Holdback$1,116

MSRP (Sticker)$55,803

Dealer Add-Ons (DIA)+$13,594

Asking Price$66,437

Markup+$10,634

Dealer Margin on This Car$16,772

Percentile100% of inventory is priced lower

Days on Lot122 days

What Others Paid (Last 30 Days)

Cars Sold413

Avg Markup-$266

Median Markup$0

Best Deal-$3,751

Worst Deal+$9,995

% Sold Below MSRP74%

Avg Days to Sell32 days

Dealer Profile

Inventory827 vehicles

Avg Markup (All Models)+$970

Avg Markup (4Runner)+$2,272

% Below MSRP26%

Avg Days to Sell31 days

Avg Sold Markup+$1,015

Price History

Apr 1, 2026$69,397 → $65,883(-$3,514)

May 12, 2026$65,883 → $66,382(+$499)

Jun 4, 2026$66,382 → $66,437(+$55)

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