Deal Sheet: 2026 4Runner SR5 PT4WD

Viva Toyota of Las Cruces · Las Cruces, NM · VIN: JTEVA5BR8T5147651

Negotiation Guide

Opening Offer

$46,667

Fair Price

$48,167

Walk Away Above

$48,224

• Recent buyers paid ~$114 below MSRP

Price Breakdown

Est. Dealer Cost$42,970

Est. Invoice$43,936

Holdback (est.)$966

MSRP (Sticker)$48,281

Asking Price$48,281

Markup$0

Est. Dealer Margin on This Car$5,311

Percentile68% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold3446

Avg Markup-$114

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory212 vehicles

Avg Markup (All Models)+$476

Avg Markup (4Runner)+$326

% Below MSRP71%

Avg Days to Sell38 days

Avg Sold Markup+$446

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