Deal Sheet: 2026 4Runner TRD Sport PT4WD

Landers Toyota · Little Rock, AR · VIN: JTEVA5BR8T5144023

Negotiation Guide

Opening Offer

$53,858

Fair Price

$55,358

Walk Away Above

$55,503

• Recent buyers paid ~$290 below MSRP

Price Breakdown

Est. Dealer Cost$49,527

Est. Invoice$50,640

Holdback (est.)$1,113

MSRP (Sticker)$55,648

Dealer Add-Ons (DIA)+$599

Asking Price$56,247

Markup+$599

Markup includes $599 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,720

Percentile86% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold383

Avg Markup-$290

Median Markup$0

Best Deal-$3,729

Worst Deal+$9,214

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory510 vehicles

Avg Markup (All Models)-$731

Avg Markup (4Runner)-$2,013

% Below MSRP45%

Avg Days to Sell25 days

Avg Sold Markup-$547

Price History

Jul 16, 2026$55,777 → $56,247(+$470)

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