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Deal Sheet: 2026 4Runner SR5 PT4WD
Bob Howard Toyota · Oklahoma City, OK · VIN: JTEVA5BR8T5132745
This Is Already a Great Deal
Opening Offer
$47,572
Asking Price
$49,043
Max Price
$49,043
- • Recent buyers paid ~$114 below MSRP
- • Sitting 48 days (avg 27) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $1,460 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$45,402
Est. Invoice$46,423
Holdback (est.)$1,020
MSRP (Sticker)$51,014
Asking Price$49,043
Markup-$1,971
Est. Dealer Margin on This Car$3,641
Percentile10% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold3446
Avg Markup-$114
Median Markup$0
Best Deal-$4,895
Worst Deal+$23,142
% Sold Below MSRP68%
Avg Days to Sell27 days
Dealer Profile
Inventory189 vehicles
Avg Markup (All Models)-$476
Avg Markup (4Runner)-$982
% Below MSRP93%
Avg Days to Sell24 days
Avg Sold Markup-$331
Price History
Jun 28, 2026$51,014 → $51,713(+$699)
Jul 10, 2026$51,713 → $51,687(-$26)
Jul 11, 2026$51,687 → $50,687(-$1,000)
Jul 14, 2026$50,687 → $49,043(-$1,644)
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