Deal Sheet: 2026 4Runner TRD Sport PT4WD

Viva Toyota of Las Cruces · Las Cruces, NM · VIN: JTEVA5BR8T5123009

Negotiation Guide

Opening Offer

$51,279

Fair Price

$52,779

Walk Away Above

$53,466

• Recent buyers paid ~$290 below MSRP
• Sitting 105 days (avg 32) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,195

Est. Invoice$49,278

Holdback (est.)$1,083

MSRP (Sticker)$54,152

Dealer Add-Ons (DIA)+$3,562

Asking Price$54,651

Markup+$499

Est. Dealer Margin on This Car$6,456

Percentile86% of inventory is priced lower

Days on Lot105 days

What Others Paid (Last 30 Days)

Cars Sold383

Avg Markup-$290

Median Markup$0

Best Deal-$3,729

Worst Deal+$9,214

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory212 vehicles

Avg Markup (All Models)+$476

Avg Markup (4Runner)+$326

% Below MSRP71%

Avg Days to Sell38 days

Avg Sold Markup+$446

Price History

May 2, 2026$54,052 → $54,152(+$100)

Jun 27, 2026$54,152 → $57,364(+$3,212)

Jul 1, 2026$57,364 → $54,651(-$2,713)

Cheaper 4Runner TRD Sport PT4WD Inventory

Gresham ToyotaGresham, OR

-$5,500$47,68841d

Iron Trail ToyotaVirginia, MN

-$3,852$50,265105d

Camelback ToyotaPhoenix, AZ

-$3,756$52,73721d

AutoNation Toyota Buena ParkBuena Park, CA

-$3,644$52,369103d

Sam Leman Toyota BloomingtonBloomington, IL

-$3,567$49,00157d

Wilde ToyotaWest Allis, WI

-$3,497$49,061127d

Walla Walla ToyotaWalla Walla, WA

-$3,391$50,14757d

St. Charles ToyotaSt. Charles, IL

-$3,345$50,73340d

Bell Road ToyotaPhoenix, AZ

-$3,338$50,25042d

Brian Bemis Toyota of DeKalbDeKalb, IL

-$3,336$49,67226d