Deal Sheet: 2026 4Runner SR5 PT4WD

Toyota of Grand Rapids · S.E.", MI · VIN: JTEVA5BR7T5145924

Negotiation Guide

Opening Offer

$46,411

Fair Price

$47,911

Walk Away Above

$47,969

• Recent buyers paid ~$117 below MSRP

Price Breakdown

Est. Dealer Cost$42,745

Est. Invoice$43,705

Holdback (est.)$961

MSRP (Sticker)$48,028

Asking Price$48,028

Markup$0

Est. Dealer Margin on This Car$5,283

Percentile67% of inventory is priced lower

Days on Lot24 days

What Others Paid (Last 30 Days)

Cars Sold3627

Avg Markup-$117

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell28 days

Dealer Profile

Inventory140 vehicles

Avg Markup (All Models)-$1,006

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$730

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