Deal Sheet: 2026 4Runner TRD Sport PT4WD

Victory Toyota Charleston · Charleston, WV · VIN: JTEVA5BR7T5143431

Negotiation Guide

Opening Offer

$50,918

Fair Price

$52,418

Walk Away Above

$52,563

• Recent buyers paid ~$290 below MSRP

Price Breakdown

Est. Dealer Cost$46,910

Est. Invoice$47,964

Holdback (est.)$1,054

MSRP (Sticker)$52,708

Asking Price$52,708

Markup$0

Est. Dealer Margin on This Car$5,798

Percentile71% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold383

Avg Markup-$290

Median Markup$0

Best Deal-$3,729

Worst Deal+$9,214

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory96 vehicles

Avg Markup (All Models)-$45

Avg Markup (4Runner)+$60

% Below MSRP98%

Avg Days to Sell33 days

Avg Sold Markup-$88

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