Deal Sheet: 2026 4Runner SR5 PT4WD

SouthWest Toyota of Lawton · Lawton, OK · VIN: JTEVA5BR7T5142313

This Is Already a Great Deal

Opening Offer

$47,511

Asking Price

$48,980

Max Price

$48,980

• Recent buyers paid ~$114 below MSRP
• Asking price is already $2,080 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$45,545

Est. Invoice$46,568

Holdback (est.)$1,023

MSRP (Sticker)$51,174

Asking Price$48,980

Markup-$2,194

Est. Dealer Margin on This Car$3,435

Percentile8% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold3446

Avg Markup-$114

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory75 vehicles

Avg Markup (All Models)-$2,554

Avg Markup (4Runner)-$2,717

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$2,505

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