Deal Sheet: 2026 4Runner SR5 PT4WD

Victory Toyota Charleston · Charleston, WV · VIN: JTEVA5BR7T5136107

Negotiation Guide

Opening Offer

$45,065

Fair Price

$46,565

Walk Away Above

$46,884

• Recent buyers paid ~$114 below MSRP
• Sitting 57 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$42,011

Est. Invoice$42,955

Holdback (est.)$944

MSRP (Sticker)$47,203

Asking Price$47,203

Markup$0

Est. Dealer Margin on This Car$5,192

Percentile68% of inventory is priced lower

Days on Lot57 days

What Others Paid (Last 30 Days)

Cars Sold3446

Avg Markup-$114

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory96 vehicles

Avg Markup (All Models)-$45

Avg Markup (4Runner)+$60

% Below MSRP98%

Avg Days to Sell33 days

Avg Sold Markup-$88

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