Deal Sheet: 2026 4Runner SR5 PT4WD

Toyota of Grand Rapids · S.E.", MI · VIN: JTEVA5BR7T5135118

Negotiation Guide

Opening Offer

$47,301

Fair Price

$48,801

Walk Away Above

$49,106

• Recent buyers paid ~$117 below MSRP
• Sitting 56 days (avg 28) — extra leverage

Price Breakdown

Est. Dealer Cost$43,977

Est. Invoice$44,965

Holdback (est.)$988

MSRP (Sticker)$49,412

Asking Price$49,412

Markup$0

Est. Dealer Margin on This Car$5,435

Percentile67% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold3627

Avg Markup-$117

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell28 days

Dealer Profile

Inventory140 vehicles

Avg Markup (All Models)-$1,006

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$730

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