Deal Sheet: 2026 4Runner SR5 PT4WD

Toyota of Grand Rapids · S.E.", MI · VIN: JTEVA5BR7T5106590

Negotiation Guide

Opening Offer

$46,095

Fair Price

$47,595

Walk Away Above

$47,647

• Recent buyers paid ~$103 below MSRP

Price Breakdown

Est. Dealer Cost$42,451

Est. Invoice$43,405

Holdback (est.)$954

MSRP (Sticker)$47,698

Asking Price$47,698

Markup$0

Est. Dealer Margin on This Car$5,247

Percentile67% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold3610

Avg Markup-$103

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell28 days

Dealer Profile

Inventory148 vehicles

Avg Markup (All Models)-$937

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$752

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