Deal Sheet: 2026 4Runner TRD Sport PT4WD

Viva Toyota of Las Cruces · Las Cruces, NM · VIN: JTEVA5BR6T5143730

Negotiation Guide

Opening Offer

$52,012

Fair Price

$53,512

Walk Away Above

$53,657

• Recent buyers paid ~$290 below MSRP

Price Breakdown

Est. Dealer Cost$47,884

Est. Invoice$48,960

Holdback (est.)$1,076

MSRP (Sticker)$53,802

Asking Price$53,802

Markup$0

Est. Dealer Margin on This Car$5,918

Percentile71% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold383

Avg Markup-$290

Median Markup$0

Best Deal-$3,729

Worst Deal+$9,214

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory212 vehicles

Avg Markup (All Models)+$476

Avg Markup (4Runner)+$326

% Below MSRP71%

Avg Days to Sell38 days

Avg Sold Markup+$446

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