Deal Sheet: 2026 4Runner TRD Sport PT4WD

Toyota of Gladstone · Gladstone, OR · VIN: JTEVA5BR6T5138494

Negotiation Guide

Opening Offer

$51,934

Fair Price

$53,434

Walk Away Above

$53,548

• Recent buyers paid ~$229 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,760

Est. Invoice$48,833

Holdback (est.)$1,073

MSRP (Sticker)$53,663

Asking Price$53,563

Markup-$100

Est. Dealer Margin on This Car$5,803

Percentile24% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold401

Avg Markup-$229

Median Markup$0

Best Deal-$3,729

Worst Deal+$9,995

% Sold Below MSRP70%

Avg Days to Sell33 days

Dealer Profile

Inventory360 vehicles

Avg Markup (All Models)-$711

Avg Markup (4Runner)-$602

% Below MSRP38%

Avg Days to Sell39 days

Avg Sold Markup-$191

Price History

Jul 3, 2026$53,663 → $53,913(+$250)

Jul 18, 2026$53,913 → $53,563(-$350)

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