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Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Kenosha Toyota · Kenosha, WI · VIN: JTEVA5BR6T5113000

Negotiation Guide

Opening Offer
$57,158
Fair Price
$58,658
Walk Away Above
$59,460
  • Recent buyers paid ~$400 below MSRP
  • Sitting 112 days (avg 37) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,634
Est. Invoice$54,839
Holdback$1,205
MSRP (Sticker)$60,263
Asking Price$59,263
Markup-$1,000
Dealer Margin on This Car$5,629
Percentile20% of inventory is priced lower
Days on Lot112 days

What Others Paid (Last 30 Days)

Cars Sold1549
Avg Markup-$400
Median Markup$0
Best Deal-$6,116
Worst Deal+$14,019
% Sold Below MSRP73%
Avg Days to Sell37 days

Dealer Profile

Inventory290 vehicles
Avg Markup (All Models)-$1,603
Avg Markup (4Runner)-$1,772
% Below MSRP99%
Avg Days to Sell29 days
Avg Sold Markup-$1,384

Price History

Jun 16, 2026$60,263$59,263(-$1,000)