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Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD
Wilde Toyota · West Allis, WI · VIN: JTEVA5BR6T125CF22
Negotiation Guide
Opening Offer
$57,588
Fair Price
$59,088
Walk Away Above
$59,288
- • Recent buyers paid ~$400 below MSRP
Price Breakdown
Est. Dealer Cost$52,944
Est. Invoice$54,134
Holdback$1,190
MSRP (Sticker)$59,488
Asking Price$59,488
Markup$0
Dealer Margin on This Car$6,544
Percentile70% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold1549
Avg Markup-$400
Median Markup$0
Best Deal-$6,116
Worst Deal+$14,019
% Sold Below MSRP73%
Avg Days to Sell37 days
Dealer Profile
Inventory237 vehicles
Avg Markup (All Models)-$684
Avg Markup (4Runner)-$631
% Below MSRP99%
Avg Days to Sell31 days
Avg Sold Markup-$556
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