Negotiation Guide
Opening Offer
$45,799
Fair Price
$47,299
Walk Away Above
$47,356
- • Recent buyers paid ~$114 below MSRP
Price Breakdown
Est. Dealer Cost$42,198
Est. Invoice$43,146
Holdback (est.)$948
MSRP (Sticker)$47,413
Asking Price$47,413
Markup$0
Est. Dealer Margin on This Car$5,215
Percentile68% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold3446
Avg Markup-$114
Median Markup$0
Best Deal-$4,895
Worst Deal+$23,142
% Sold Below MSRP68%
Avg Days to Sell27 days
Dealer Profile
Inventory38 vehicles
Avg Markup (All Models)-$1,070
Avg Markup (4Runner)$0
% Below MSRP97%
Avg Days to Sell59 days
Avg Sold Markup-$1,744
Cheaper 4Runner SR5 PT4WD Inventory
Vic Vaughan Toyota of BoerneBoerne, TX
-$4,892$46,90743d
Toyota of Vero BeachVero Beach, FL
-$4,423$47,98863d
Smart Motors ToyotaMadison, WI
-$3,465$45,80855d
Toyota of WarsawWarsaw, IN
-$3,377$45,08256d
Smart Motors ToyotaMadison, WI
-$3,349$44,81420d
Southern 441 ToyotaRoyal Palm Beach, FL
-$3,290$50,49917d
Westboro Toyota, Inc.271 Turnpike Road, 9999
-$3,255$44,59828d
Hometown ToyotaOntario, OR
-$3,249$43,91940d
Hometown ToyotaOntario, OR
-$3,246$43,92226d
Bell Road ToyotaPhoenix, AZ
-$3,210$45,7126d