Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Sunny King Toyota · Anniston, AL · VIN: JTEVA5BR5T5138700

Negotiation Guide

Opening Offer

$59,968

Fair Price

$61,468

Walk Away Above

$61,656

• Recent buyers paid ~$376 below MSRP

Price Breakdown

Est. Dealer Cost$55,041

Est. Invoice$56,278

Holdback (est.)$1,237

MSRP (Sticker)$61,844

Asking Price$61,844

Markup$0

Est. Dealer Margin on This Car$6,803

Percentile69% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold1513

Avg Markup-$376

Median Markup$0

Best Deal-$6,116

Worst Deal+$14,019

% Sold Below MSRP72%

Avg Days to Sell36 days

Dealer Profile

Inventory119 vehicles

Avg Markup (All Models)-$23

Avg Markup (4Runner)$0

% Below MSRP99%

Avg Days to Sell23 days

Avg Sold Markup+$41

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