Deal Sheet: 2026 4Runner TRD Sport PT4WD

Cochran Toyota · North Huntingdon, PA · VIN: JTEVA5BR5T5127518

Negotiation Guide

Opening Offer

$50,706

Fair Price

$52,206

Walk Away Above

$52,670

• Recent buyers paid ~$258 below MSRP
• Sitting 70 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$47,288

Est. Invoice$48,351

Holdback$1,063

MSRP (Sticker)$53,133

Asking Price$53,133

Markup$0

Dealer Margin on This Car$5,845

Percentile72% of inventory is priced lower

Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold402

Avg Markup-$258

Median Markup$0

Best Deal-$3,751

Worst Deal+$9,995

% Sold Below MSRP73%

Avg Days to Sell31 days

Dealer Profile

Inventory153 vehicles

Avg Markup (All Models)-$62

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$23

Price History

May 8, 2026$53,033 → $53,133(+$100)

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