Negotiation Guide
Opening Offer
$45,009
Fair Price
$46,509
Walk Away Above
$46,566
- • Recent buyers paid ~$114 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,494
Est. Invoice$42,427
Holdback (est.)$932
MSRP (Sticker)$46,623
Dealer Add-Ons (DIA)+$1,348
Asking Price$46,623
Markup$0
Est. Dealer Margin on This Car$5,129
Percentile68% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold3446
Avg Markup-$114
Median Markup$0
Best Deal-$4,895
Worst Deal+$23,142
% Sold Below MSRP68%
Avg Days to Sell27 days
Dealer Profile
Inventory552 vehicles
Avg Markup (All Models)-$2,503
Avg Markup (4Runner)+$813
% Below MSRP92%
Avg Days to Sell48 days
Avg Sold Markup-$952
Price History
Jul 17, 2026$47,971 → $46,623(-$1,348)
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