Deal Sheet: 2026 4Runner SR5 PT4WD

Toyota of Montgomery · Montgomery, AL · VIN: JTEVA5BR4T5143774

Negotiation Guide

Opening Offer

$49,948

Fair Price

$51,448

Walk Away Above

$51,505

• Recent buyers paid ~$114 below MSRP

Price Breakdown

Est. Dealer Cost$45,890

Est. Invoice$46,921

Holdback (est.)$1,031

MSRP (Sticker)$51,562

Asking Price$52,557

Markup+$995

Est. Dealer Margin on This Car$6,667

Percentile90% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold3446

Avg Markup-$114

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory377 vehicles

Avg Markup (All Models)-$47

Avg Markup (4Runner)+$837

% Below MSRP38%

Avg Days to Sell23 days

Avg Sold Markup+$67

Price History

Jul 8, 2026$48,658 → $52,557(+$3,899)

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