Deal Sheet: 2026 4Runner TRD Sport PT4WD

Sunshine Toyota · Battle Creek, MI · VIN: JTEVA5BR4T5140180

Negotiation Guide

Opening Offer

$51,089

Fair Price

$52,589

Walk Away Above

$52,703

• Recent buyers paid ~$229 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,008

Est. Invoice$48,064

Holdback (est.)$1,056

MSRP (Sticker)$52,818

Dealer Add-Ons (DIA)+$1

Asking Price$52,818

Markup$0

Est. Dealer Margin on This Car$5,810

Percentile72% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold401

Avg Markup-$229

Median Markup$0

Best Deal-$3,729

Worst Deal+$9,995

% Sold Below MSRP70%

Avg Days to Sell33 days

Dealer Profile

Inventory143 vehicles

Avg Markup (All Models)-$458

Avg Markup (4Runner)+$1

% Below MSRP19%

Avg Days to Sell28 days

Avg Sold Markup-$82

Price History

Jun 10, 2026$55,952 → $54,117(-$1,835)

Jul 4, 2026$54,117 → $52,818(-$1,299)

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