Deal Sheet: 2026 4Runner TRD Sport PT4WD

Karl Malone Toyota of Ruston · Ruston, LA · VIN: JTEVA5BR4T5138834

Negotiation Guide

Opening Offer

$53,359

Fair Price

$54,859

Walk Away Above

$55,004

• Recent buyers paid ~$290 below MSRP

Price Breakdown

Est. Dealer Cost$49,083

Est. Invoice$50,186

Holdback (est.)$1,103

MSRP (Sticker)$55,149

Dealer Add-Ons (DIA)+$385

Asking Price$55,534

Markup+$385

Markup includes $385 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,451

Percentile80% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold383

Avg Markup-$290

Median Markup$0

Best Deal-$3,729

Worst Deal+$9,214

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory48 vehicles

Avg Markup (All Models)+$79

Avg Markup (4Runner)+$1,684

% Below MSRP27%

Avg Days to Sell30 days

Avg Sold Markup+$1,333

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