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Deal Sheet: 2026 4Runner SR5 PT4WD
Crown Toyota · Holland, MI · VIN: JTEVA5BR4T5137067
Negotiation Guide
Opening Offer
$45,416
Fair Price
$46,916
Walk Away Above
$47,109
- • Recent buyers paid ~$117 below MSRP
- • Sitting 44 days (avg 28) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,100
Est. Invoice$43,046
Holdback (est.)$946
MSRP (Sticker)$47,303
Asking Price$47,117
Markup-$186
Est. Dealer Margin on This Car$5,017
Percentile22% of inventory is priced lower
Days on Lot44 days
What Others Paid (Last 30 Days)
Cars Sold3627
Avg Markup-$117
Median Markup$0
Best Deal-$4,895
Worst Deal+$23,142
% Sold Below MSRP68%
Avg Days to Sell28 days
Dealer Profile
Inventory135 vehicles
Avg Markup (All Models)-$388
Avg Markup (4Runner)+$189
% Below MSRP41%
Avg Days to Sell29 days
Avg Sold Markup-$288
Price History
Jun 9, 2026$47,894 → $47,303(-$591)
Jul 15, 2026$47,303 → $47,117(-$186)
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