Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

SouthWest Toyota of Lawton · Lawton, OK · VIN: JTEVA5BR4T5133052

This Is Already a Great Deal

Opening Offer

$55,530

Asking Price

$57,247

Max Price

$57,247

• Recent buyers paid ~$390 below MSRP
• Asking price is already $2,948 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$53,921

Est. Invoice$55,132

Holdback (est.)$1,212

MSRP (Sticker)$60,585

Asking Price$57,247

Markup-$3,338

Est. Dealer Margin on This Car$3,326

Percentile6% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1577

Avg Markup-$390

Median Markup$0

Best Deal-$6,116

Worst Deal+$14,019

% Sold Below MSRP72%

Avg Days to Sell37 days

Dealer Profile

Inventory56 vehicles

Avg Markup (All Models)-$2,683

Avg Markup (4Runner)-$3,176

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$2,476

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