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Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD
Russ Darrow Toyota · West Bend, WI · VIN: JTEVA5BR4T5128143
This Is Already a Great Deal
Opening Offer
$55,290
Asking Price
$57,000
Max Price
$57,000
- • Recent buyers paid ~$400 below MSRP
- • Sitting 67 days (avg 37) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,477 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$52,829
Est. Invoice$54,016
Holdback$1,187
MSRP (Sticker)$59,358
Asking Price$57,000
Markup-$2,358
Dealer Margin on This Car$4,171
Percentile13% of inventory is priced lower
Days on Lot67 days
What Others Paid (Last 30 Days)
Cars Sold1549
Avg Markup-$400
Median Markup$0
Best Deal-$6,116
Worst Deal+$14,019
% Sold Below MSRP73%
Avg Days to Sell37 days
Dealer Profile
Inventory57 vehicles
Avg Markup (All Models)-$1,297
Avg Markup (4Runner)$0
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$438
Price History
May 6, 2026$59,058 → $59,258(+$200)
May 19, 2026$59,258 → $59,358(+$100)
Jun 24, 2026$59,358 → $57,000(-$2,358)
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