Deal Sheet: 2026 4Runner SR5 PT4WD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: JTEVA5BR3T5144804

Negotiation Guide

Opening Offer

$47,455

Fair Price

$48,955

Walk Away Above

$49,012

• Recent buyers paid ~$114 below MSRP

Price Breakdown

Est. Dealer Cost$43,671

Est. Invoice$44,653

Holdback (est.)$981

MSRP (Sticker)$49,069

Asking Price$49,869

Markup+$800

Est. Dealer Margin on This Car$6,198

Percentile89% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold3446

Avg Markup-$114

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (4Runner)+$380

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$617

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