Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Cherokee County Toyota · Canton, GA · VIN: JTEVA5BR3T5140607

Negotiation Guide

Opening Offer

$57,666

Fair Price

$59,166

Walk Away Above

$59,354

• Recent buyers paid ~$376 below MSRP

Price Breakdown

Est. Dealer Cost$52,992

Est. Invoice$54,183

Holdback (est.)$1,191

MSRP (Sticker)$59,542

Asking Price$59,542

Markup$0

Est. Dealer Margin on This Car$6,550

Percentile69% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold1513

Avg Markup-$376

Median Markup$0

Best Deal-$6,116

Worst Deal+$14,019

% Sold Below MSRP72%

Avg Days to Sell36 days

Dealer Profile

Inventory219 vehicles

Avg Markup (All Models)-$1,064

Avg Markup (4Runner)-$482

% Below MSRP98%

Avg Days to Sell23 days

Avg Sold Markup-$726

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