Deal Sheet: 2026 4Runner SR5 PT4WD

Billion Toyota · Sioux Falls, SD · VIN: JTEVA5BR3T5137299

Negotiation Guide

Opening Offer

$44,751

Fair Price

$46,251

Walk Away Above

$46,542

• Recent buyers paid ~$114 below MSRP
• Sitting 54 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$41,681

Est. Invoice$42,618

Holdback (est.)$937

MSRP (Sticker)$46,833

Dealer Add-Ons (DIA)+$399

Asking Price$47,481

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,800

Percentile84% of inventory is priced lower

Days on Lot54 days

What Others Paid (Last 30 Days)

Cars Sold3446

Avg Markup-$114

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (4Runner)+$648

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$103

Price History

Jun 10, 2026$47,232 → $47,481(+$249)

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