Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Ken Ganley Toyota Akron · Akron, OH · VIN: JTEVA5BR3T5124326

Negotiation Guide

Opening Offer

$57,428

Fair Price

$58,928

Walk Away Above

$59,461

• Recent buyers paid ~$400 below MSRP
• Sitting 78 days (avg 37) — extra leverage

Price Breakdown

Est. Dealer Cost$53,394

Est. Invoice$54,594

Holdback$1,200

MSRP (Sticker)$59,993

Asking Price$59,893

Markup-$100

Dealer Margin on This Car$6,499

Percentile24% of inventory is priced lower

Days on Lot78 days

What Others Paid (Last 30 Days)

Cars Sold1549

Avg Markup-$400

Median Markup$0

Best Deal-$6,116

Worst Deal+$14,019

% Sold Below MSRP73%

Avg Days to Sell37 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)+$5

Avg Markup (4Runner)+$21

% Below MSRP98%

Avg Days to Sell28 days

Avg Sold Markup-$6

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