Deal Sheet: 2026 4Runner TRD Sport PT4WD

Moses Toyota of Morgantown · Morgantown, WV · VIN: JTEVA5BR2T5151999

Negotiation Guide

Opening Offer

$53,207

Fair Price

$54,707

Walk Away Above

$54,852

• Recent buyers paid ~$290 below MSRP

Price Breakdown

Est. Dealer Cost$48,947

Est. Invoice$50,047

Holdback (est.)$1,100

MSRP (Sticker)$54,997

Asking Price$54,997

Markup$0

Est. Dealer Margin on This Car$6,050

Percentile71% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold383

Avg Markup-$290

Median Markup$0

Best Deal-$3,729

Worst Deal+$9,214

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory192 vehicles

Avg Markup (All Models)-$1,649

Avg Markup (4Runner)-$95

% Below MSRP99%

Avg Days to Sell34 days

Avg Sold Markup-$1,179

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