Deal Sheet: 2026 4Runner TRD Sport PT4WD

Roswell Toyota · Roswell, NM · VIN: JTEVA5BR2T5146995

Negotiation Guide

Opening Offer

$51,823

Fair Price

$53,323

Walk Away Above

$53,468

• Recent buyers paid ~$290 below MSRP

Price Breakdown

Est. Dealer Cost$47,716

Est. Invoice$48,788

Holdback (est.)$1,072

MSRP (Sticker)$53,613

Dealer Add-Ons (DIA)+$819

Asking Price$54,432

Markup+$819

Markup includes $819 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,716

Percentile93% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold383

Avg Markup-$290

Median Markup$0

Best Deal-$3,729

Worst Deal+$9,214

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)+$271

Avg Markup (4Runner)+$819

% Below MSRP18%

Avg Days to Sell35 days

Avg Sold Markup+$68

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