Deal Sheet: 2026 4Runner TRD Sport PT4WD

Gateway Toyota · Toms River, NJ · VIN: JTEVA5BR2T5139061

Negotiation Guide

Opening Offer

$51,293

Fair Price

$52,793

Walk Away Above

$52,938

• Recent buyers paid ~$290 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,244

Est. Invoice$48,306

Holdback (est.)$1,062

MSRP (Sticker)$53,083

Dealer Add-Ons (DIA)+$979

Asking Price$54,761

Markup+$1,678

Markup includes $979 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,517

Percentile96% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold383

Avg Markup-$290

Median Markup$0

Best Deal-$3,729

Worst Deal+$9,214

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory310 vehicles

Avg Markup (All Models)+$1,056

Avg Markup (4Runner)+$1,678

% Below MSRP24%

Avg Days to Sell34 days

Avg Sold Markup+$1,397

Price History

Jun 12, 2026$56,083 → $56,258(+$175)

Jun 20, 2026$56,258 → $53,033(-$3,225)

Jun 24, 2026$53,033 → $53,557(+$524)

Jun 25, 2026$53,557 → $53,782(+$225)

Jun 26, 2026$53,782 → $55,172(+$1,390)

Jul 2, 2026$55,172 → $54,761(-$411)

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