Deal Sheet: 2026 4Runner TRD Sport PT4WD

Moses Toyota · Saint Albans, WV · VIN: JTEVA5BR1T5153999

Negotiation Guide

Opening Offer

$51,068

Fair Price

$52,568

Walk Away Above

$52,713

• Recent buyers paid ~$290 below MSRP

Price Breakdown

Est. Dealer Cost$47,044

Est. Invoice$48,101

Holdback (est.)$1,057

MSRP (Sticker)$52,858

Asking Price$52,858

Markup$0

Est. Dealer Margin on This Car$5,814

Percentile71% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold383

Avg Markup-$290

Median Markup$0

Best Deal-$3,729

Worst Deal+$9,214

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory381 vehicles

Avg Markup (All Models)-$529

Avg Markup (4Runner)-$214

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$566

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