Negotiation Guide
Opening Offer
$45,924
Fair Price
$47,424
Walk Away Above
$47,481
- • Recent buyers paid ~$114 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,309
Est. Invoice$43,260
Holdback (est.)$951
MSRP (Sticker)$47,538
Asking Price$47,538
Markup$0
Est. Dealer Margin on This Car$5,229
Percentile68% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold3446
Avg Markup-$114
Median Markup$0
Best Deal-$4,895
Worst Deal+$23,142
% Sold Below MSRP68%
Avg Days to Sell27 days
Dealer Profile
Inventory188 vehicles
Avg Markup (All Models)-$331
Avg Markup (4Runner)-$211
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$133
Price History
Jul 9, 2026$48,198 → $47,538(-$660)
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