Deal Sheet: 2026 4Runner SR5 PT4WD

Cannon Toyota of Moss Point · Moss Point, MS · VIN: JTEVA5BR1T5149547

Negotiation Guide

Opening Offer

$49,460

Fair Price

$50,960

Walk Away Above

$51,017

• Recent buyers paid ~$114 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,456

Est. Invoice$46,477

Holdback (est.)$1,021

MSRP (Sticker)$51,074

Asking Price$50,999

Markup-$75

Est. Dealer Margin on This Car$5,543

Percentile23% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold3446

Avg Markup-$114

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory131 vehicles

Avg Markup (All Models)-$497

Avg Markup (4Runner)-$75

% Below MSRP72%

Avg Days to Sell26 days

Avg Sold Markup-$568

Price History

Jul 18, 2026$51,498 → $50,999(-$499)

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