Deal Sheet: 2026 4Runner SR5 PT4WD

My Toyota of Muskegon · Muskegon, MI · VIN: JTEVA5BR1T5146938

Negotiation Guide

Opening Offer

$44,721

Fair Price

$46,221

Walk Away Above

$46,279

• Recent buyers paid ~$117 below MSRP

Price Breakdown

Est. Dealer Cost$41,241

Est. Invoice$42,168

Holdback (est.)$927

MSRP (Sticker)$46,338

Asking Price$46,338

Markup$0

Est. Dealer Margin on This Car$5,097

Percentile67% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold3627

Avg Markup-$117

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell28 days

Dealer Profile

Inventory111 vehicles

Avg Markup (All Models)-$205

Avg Markup (4Runner)$0

% Below MSRP98%

Avg Days to Sell31 days

Avg Sold Markup-$328

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