Deal Sheet: 2026 4Runner SR5 PT4WD

Cobb County Toyota · Kennesaw, GA · VIN: JTEVA5BR1T5145157

Negotiation Guide

Opening Offer

$50,077

Fair Price

$51,577

Walk Away Above

$51,634

• Recent buyers paid ~$114 below MSRP

Price Breakdown

Est. Dealer Cost$46,005

Est. Invoice$47,039

Holdback (est.)$1,034

MSRP (Sticker)$51,691

Asking Price$51,691

Markup$0

Est. Dealer Margin on This Car$5,686

Percentile68% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold3446

Avg Markup-$114

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory342 vehicles

Avg Markup (All Models)-$941

Avg Markup (4Runner)$0

% Below MSRP85%

Avg Days to Sell21 days

Avg Sold Markup-$819

Price History

Jul 18, 2026$47,792 → $51,691(+$3,899)

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