Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Cobb County Toyota · Kennesaw, GA · VIN: JTEVA5BR1T5141058

Negotiation Guide

Opening Offer

$59,868

Fair Price

$61,368

Walk Away Above

$61,556

• Recent buyers paid ~$376 below MSRP

Price Breakdown

Est. Dealer Cost$54,952

Est. Invoice$56,187

Holdback (est.)$1,235

MSRP (Sticker)$61,744

Asking Price$61,744

Markup$0

Est. Dealer Margin on This Car$6,792

Percentile69% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold1513

Avg Markup-$376

Median Markup$0

Best Deal-$6,116

Worst Deal+$14,019

% Sold Below MSRP72%

Avg Days to Sell36 days

Dealer Profile

Inventory315 vehicles

Avg Markup (All Models)-$1,073

Avg Markup (4Runner)$0

% Below MSRP89%

Avg Days to Sell21 days

Avg Sold Markup-$923

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