Deal Sheet: 2026 4Runner TRD Sport PT4WD

Doc's Toyota · Philadelphia, MS · VIN: JTEVA5BR1T5139956

Negotiation Guide

Opening Offer

$52,139

Fair Price

$53,639

Walk Away Above

$53,784

• Recent buyers paid ~$290 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,997

Est. Invoice$49,075

Holdback (est.)$1,079

MSRP (Sticker)$53,929

Asking Price$53,929

Markup$0

Est. Dealer Margin on This Car$5,932

Percentile71% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold383

Avg Markup-$290

Median Markup$0

Best Deal-$3,729

Worst Deal+$9,214

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory126 vehicles

Avg Markup (All Models)-$633

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$956

Price History

Jun 23, 2026$54,313 → $54,512(+$199)

Jun 25, 2026$54,512 → $54,323(-$189)

Jul 8, 2026$54,323 → $53,929(-$394)

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