Deal Sheet: 2026 4Runner SR5 PT4WD

Fernelius Toyota · Cheboygan, MI · VIN: JTEVA5BR1T5138130

Negotiation Guide

Opening Offer

$44,448

Fair Price

$45,948

Walk Away Above

$46,145

• Recent buyers paid ~$121 below MSRP
• Sitting 43 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$41,245

Est. Invoice$42,172

Holdback (est.)$927

MSRP (Sticker)$46,343

Asking Price$46,343

Markup$0

Est. Dealer Margin on This Car$5,098

Percentile68% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold3545

Avg Markup-$121

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)-$344

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$288

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