Deal Sheet: 2026 4Runner SR5 PT4WD

Kim's Toyota · Laurel, MS · VIN: JTEVA5BR1T5136944

Negotiation Guide

Opening Offer

$43,933

Fair Price

$45,433

Walk Away Above

$45,728

• Recent buyers paid ~$114 below MSRP
• Sitting 55 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$40,961

Est. Invoice$41,882

Holdback (est.)$920

MSRP (Sticker)$46,024

Asking Price$45,449

Markup-$575

Est. Dealer Margin on This Car$4,488

Percentile20% of inventory is priced lower

Days on Lot55 days

What Others Paid (Last 30 Days)

Cars Sold3446

Avg Markup-$114

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory152 vehicles

Avg Markup (All Models)-$877

Avg Markup (4Runner)-$575

% Below MSRP84%

Avg Days to Sell24 days

Avg Sold Markup-$618

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