Deal Sheet: 2026 4Runner TRD Sport PT4WD

John Harvey Toyota · Bossier City, LA · VIN: JTEVA5BR1T5136619

Negotiation Guide

Opening Offer

$53,581

Fair Price

$55,081

Walk Away Above

$55,226

• Recent buyers paid ~$290 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,280

Est. Invoice$50,388

Holdback (est.)$1,107

MSRP (Sticker)$55,371

Asking Price$55,371

Markup$0

Est. Dealer Margin on This Car$6,091

Percentile71% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold383

Avg Markup-$290

Median Markup$0

Best Deal-$3,729

Worst Deal+$9,214

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory93 vehicles

Avg Markup (All Models)-$728

Avg Markup (4Runner)$0

% Below MSRP98%

Avg Days to Sell23 days

Avg Sold Markup-$449

Price History

Jun 24, 2026$55,624 → $55,371(-$253)

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