Deal Sheet: 2026 4Runner SR5 PT4WD

Billion Toyota · Sioux Falls, SD · VIN: JTEVA5BR1T128DB61

Negotiation Guide

Opening Offer

$45,414

Fair Price

$46,914

Walk Away Above

$46,971

• Recent buyers paid ~$114 below MSRP

Price Breakdown

Est. Dealer Cost$41,855

Est. Invoice$42,795

Holdback (est.)$941

MSRP (Sticker)$47,028

Dealer Add-Ons (DIA)+$399

Asking Price$47,676

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,821

Percentile84% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold3446

Avg Markup-$114

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (4Runner)+$648

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$103

Price History

Jul 19, 2026$47,428 → $47,676(+$248)

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