Deal Sheet: 2026 4Runner SR5 PT4WD

Moses Toyota of Morgantown · Morgantown, WV · VIN: JTEVA5BR0T5152116

Negotiation Guide

Opening Offer

$45,129

Fair Price

$46,629

Walk Away Above

$46,686

• Recent buyers paid ~$114 below MSRP

Price Breakdown

Est. Dealer Cost$41,601

Est. Invoice$42,536

Holdback (est.)$935

MSRP (Sticker)$46,743

Asking Price$46,743

Markup$0

Est. Dealer Margin on This Car$5,142

Percentile68% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold3446

Avg Markup-$114

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory192 vehicles

Avg Markup (All Models)-$1,649

Avg Markup (4Runner)-$95

% Below MSRP99%

Avg Days to Sell34 days

Avg Sold Markup-$1,179

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