Deal Sheet: 2026 4Runner SR5 PT4WD

Bob Rohrman Toyota · Lafayette, IN · VIN: JTEVA5BR0T5148891

Negotiation Guide

Opening Offer

$44,439

Fair Price

$45,939

Walk Away Above

$45,996

• Recent buyers paid ~$114 below MSRP

Price Breakdown

Est. Dealer Cost$40,987

Est. Invoice$41,908

Holdback (est.)$921

MSRP (Sticker)$46,053

Asking Price$46,053

Markup$0

Est. Dealer Margin on This Car$5,066

Percentile68% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold3446

Avg Markup-$114

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory161 vehicles

Avg Markup (All Models)-$138

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$313

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