Negotiation Guide
Opening Offer
$45,004
Fair Price
$46,504
Walk Away Above
$46,561
- • Recent buyers paid ~$114 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,490
Est. Invoice$42,422
Holdback (est.)$932
MSRP (Sticker)$46,618
Dealer Add-Ons (DIA)+$1,348
Asking Price$46,618
Markup$0
Est. Dealer Margin on This Car$5,128
Percentile68% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold3446
Avg Markup-$114
Median Markup$0
Best Deal-$4,895
Worst Deal+$23,142
% Sold Below MSRP68%
Avg Days to Sell27 days
Dealer Profile
Inventory552 vehicles
Avg Markup (All Models)-$2,503
Avg Markup (4Runner)+$813
% Below MSRP92%
Avg Days to Sell48 days
Avg Sold Markup-$952
Price History
Jul 17, 2026$47,966 → $46,618(-$1,348)
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