Deal Sheet: 2026 4Runner SR5 PT4WD

Toyota of Greenfield · Greenfield, MA · VIN: JTEVA5BR0T5146302

Negotiation Guide

Opening Offer

$45,209

Fair Price

$46,709

Walk Away Above

$46,766

• Recent buyers paid ~$114 below MSRP

Price Breakdown

Est. Dealer Cost$41,672

Est. Invoice$42,609

Holdback (est.)$936

MSRP (Sticker)$46,823

Asking Price$46,823

Markup$0

Est. Dealer Margin on This Car$5,151

Percentile68% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold3446

Avg Markup-$114

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory39 vehicles

Avg Markup (All Models)-$1,984

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$909

Price History

Jul 2, 2026$45,452 → $45,455(+$3)

Jul 10, 2026$45,455 → $46,823(+$1,368)

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