Deal Sheet: 2026 4Runner TRD Sport PT4WD

Viva Toyota of Las Cruces · Las Cruces, NM · VIN: JTEVA5BR0T5143710

Negotiation Guide

Opening Offer

$52,388

Fair Price

$53,888

Walk Away Above

$54,033

• Recent buyers paid ~$290 below MSRP

Price Breakdown

Est. Dealer Cost$48,218

Est. Invoice$49,302

Holdback (est.)$1,084

MSRP (Sticker)$54,178

Dealer Add-Ons (DIA)+$3,562

Asking Price$57,740

Markup+$3,562

Markup includes $3,562 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,522

Percentile99% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold383

Avg Markup-$290

Median Markup$0

Best Deal-$3,729

Worst Deal+$9,214

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory212 vehicles

Avg Markup (All Models)+$476

Avg Markup (4Runner)+$326

% Below MSRP71%

Avg Days to Sell38 days

Avg Sold Markup+$446

Price History

Jun 22, 2026$54,178 → $57,740(+$3,562)

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